BRAND INTRODUCTION

Originating from the town of Monte San Giusto, Italy in 1985, the TRAVEL FOX brand became synonymous with athletic inspired casual footwear produced from the highest grade leather for guaranteed comfort, fashion and durability.

BRAND STORY

The Fox shoe company began trading in 1980 and was conceived in the Province of Macerata in Italy, particularly rich in tradition, creativity and craftsmanship in the footwear manufacturing sector. In 1985, the Fox shoe company, through its branches and associated companies in USA, Europe and Asia, granted exclusive rights under license to use the trademark TRAVEL FOX brand name.

TRAVEL FOX entered the USA and Asia Pacific market in the 80's under the management of Hongson Inc., one of the first Chinese-owned branded shoe companies in the U.S. With Headquarter in New York City and Taipei, Hongson's line included Juliano's Cable & Co., Buffalino and Jump.

BRAND TODAY

Today, the brand is run by the same family business under TRAVEL FOX INTERNATIONAL INC. out of its HQ in Taipei. The company is also the S.E. Asian distributor for Fly London and Softinos and carries other European brands like Swims, El Naturalista and Agile by Rucoline.

The collection for TRAVEL FOX is primarily made in Taiwan with some select styles produced in Europe. The retail channels are in Taiwan, China, Thailand, Japan, Canada, USA and South Africa, with agents and distributors in place for each region.

Few styles inspired by the original Italian designed TRAVEL FOX classics were brought back into the market over the past few seasons and thus generated a renewed interest from both dedicated and new fans alike. Since the 1980's, the TRAVEL FOX style influenced the street cultures and music scenesfrom London to New York and the Caribbean islands.


 



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